The Purina® Pro Plan®

Incredible Dog
Challenge®

The Incredible Dog Challenge® features dogs from all backgrounds and breeds, competing in agility, freestyle flying disc, racing, and diving events. With the right nutrition, training, and perseverance, any dog can reach their incredible potential. Find out how to qualify.

Official Rules

Live Stream Dates

    1. Friday, September 26
    2. 8:30 AM Qualifying Sign Up & Registration
    3. 9:30 AM Incredible Diving Dog Qualifying
    4. 10:00 AM Competitor Registration & Head Shots
    5. 10:30 AM Incredible Freestyle Flying Disc Qualifying
    6. 11:15 AM Fetch It! Qualifying
    7. 12:00 PM Competitor Meeting & Lunch
    8. 1:00 PM Incredible Agility Practice
    9. 1:45 PM Incredible Diving Dog Practice
    10. 2:30 PM Incredible Jack Russell Hurdle Racing Practice
    11. 3:15 PM Fetch It! Practice
    12. 3:45 PM Incredible 30-Weave Up-and-Back Seeding Races
    13. 4:15 PM Incredible Freestyle Flying Disc Practice
    14. 5:30 PM Competitor Celebration
    1. Saturday, September 27
    2. 11:15 AM Agility Forerunners
    3. 11:25 AM National Anthem
    4. 11:30 AM Incredible Agility Competition
    5. 12:30 PM Incredible Diving Dog Competition
    6. 1:15 PM Incredible Jack Russell Hurdle Racing
    7. 2:00 PM Fetch It! Demonstration
    8. 2:45 PM Incredible 30-Weave Up-and-Back Competition
    9. 3:30 PM Incredible Freestyle Flying Disc Competition
Your Dog is an Athlete.
Fuel him like one.