Great food has a place in any extraordinary life. If you’ve fed your cat our Purina® Pro Plan® FINESSE™ nutritional platform, you know those formulas stand for high-protein, fine-tuned nutrition for active cats. But as with anything of value in life, you always keep striving for ways to get better.
These formulas have gone through a renovation, of sorts. As of January 2015, our FINESSE™ nutritional platform will become TRUE NATURE™. In it, you’ll still find the fine-tuned, high protein nutrition that’s designed to help support lean muscle, strength and energy in your cat. But we’ve now made these formulas natural, plus essential nutrients, and have included grain free options as well.
NEW TRUE NATURE™ DRY FOODS
If your cat loved the Protein+ dry formulas from the FINESSE™ platform, we’re confident he or she will also love the new TRUE NATURE™ formulas. Each contains 45% protein sourced from real poultry or fish as the #1 ingredient. These formulas are:
- natural, plus essential nutrients
- made without any added artificial colors, flavors or preservatives
- formulated without corn, wheat, or soy
Later in 2015, we’ll be introducing new natural, grain free formulas plus essential nutrients as well. All of the dry formulas will be available in 3.5- or 6-pound bags.
- TRUE NATURE™ Adult 45% Protein Natural Trout & Rice Formula Plus Essential Nutrients
- TRUE NATURE™ Adult 45% Protein Natural Turkey & Rice Formula Plus Essential Nutrients
NEW TRUE NATURE™ WET FOODS
The FINESSE™ wet “Classic” formulas will now be TRUE NATURE™ Classic Entrees. Each is natural, features real meat, fish or poultry as the #1 ingredient with multiple sources of high-quality protein, and is crafted without grains. Each is also guaranteed to have a taste cats love, so if these FINESSE™ entrées were among your cat’s favorites, this will carry on as TRUE NATURE™ entrées.
Later in 2015, we’ll bring to market five new Natural Chunk and Gravy Wet Entrees plus essential nutrients.
OTHER FINESSE™ FAVORITES ARE MOVING TO SAVOR®
In addition, some FINESSE™ Chunk and Gravy wet formulas have moved to our SAVOR® platform. With each still featuring multiple sources of high-quality protein and great taste guaranteed, the recipes remain unchanged. You’ll find these with the same flavor names you’re familiar with but in a new look. These formulas include:
NEW TRUE NATURE™ CAT TREATS
Reward your cat with these high, 45%-protein TRUE NATURE™ cat treats made with real lamb, turkey or shrimp and no added artificial colors, flavors or preservatives.
A COMPLETE PLATFORM
We’ve made these changes to help support every leap, sprint, and pounce of your cat's busy day. As always, look for these and other fine Purina® Pro Plan® products exclusively at pet specialty stores and select online retailers.
To learn more, check out the Pro Plan® TRUE NATURE™ nutritional platform page.