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The journey toward greatness is fueled by

Nutrition That Performs®

Purina® Pro Plan® provides guaranteed nutrition for those who want specialized and great tasting food for their dog. Through continuous research, over 400 scientists, including nutritionists, veterinarians, and behaviorists, deliver advanced canine nutrition year after year.
Find the best Purina® Pro Plan® product for your dog
  • Need or Preference
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  • Is Your Dog Incredible?
    Enter our Purina® Pro Plan® Call for Incredible Sweepstakes and tell us about your dog. You could win a trip to the Incredible Dog Challenge aboard the USS Midway Museum in San Diego, CA.
    Enter Now
  • How Old Is Your Dog
    In Human Years?
    Convert dog years to human years based on breed size and age.
    Find out now!
    Dog Age Calculator
  • Get $5 off your next Pro Plan®
    dog food purchase
    Your dog has unique traits. Is your dog food addressing them? Create a plan today and find out.
    GET STARTED
  • THE BRIGHT MIND™ EFFECT
    Introducing new formulas to fuel the minds of adult dogs.
  • Follow Us On Instagram
    Share and view #ProPlanDog photos. Image by: @seyunik
    SEE MORE PRO PLAN DOGS
5 Nutritional Platforms
Deliver Nutrition for Your Dog's Distinct Needs or Preferences
  • Outstanding Nutrition and Taste for Everyday Excellence
  • Specialized Nutrition for Unique Needs
  • Fine-Tuned Nutrition to Promote Strength and Endurance
  • Carefully Formulated Without Grain, Corn, Wheat or Soy
  • Brain-Supporting Nutrition
  • Shop Online or In Store

  • Get $5 off your first Pro Plan®

    Pet Food Purchase

    Your pets have unique traits.
    Is their food addressing them?
    Create a plan today and find out.