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Is Your Dog Incredible?

For 20 years Purina® Pro Plan® has given incredible canine athletes the stage to showcase their amazing athletic abilities at the Incredible Dog Challenge. And because our advanced nutrition can make the incredible possible for every dog, we want to celebrate this amazing milestone by celebrating incredible dogs everywhere – including yours!

Incredible Dog Stories

The athletic abilities of Incredible Dog Challenge competitors aren’t the only traits that make a dog incredible. As part of our 20th Anniversary, we’re celebrating all kinds of incredible dogs. Scroll through to read their amazing stories and enter the sweepstakes to share your own – it could be featured below!
  • Bob Costas & Billie Jean </br>Andy Roddick’s dogs
    From being a part of our couch cheering squad during games to patient playmates for our son, Bob Costas and Billy Jean bring so much fun and joy to our family. Also, they’re amazing napping buddies.
  • Inde </br>Diving Dog
    Inde is not only a record-breaking dock diving dog, she’s an incredible teammate and friend.
  • Riley </br>Lovable Lap Dog
    Riley is a rescue dog who stole my heart three years ago. A friend to everyone, his incredible affection brings a smile to all he encounters.

You could win a trip for you and a guest to San Diego, CA for the Incredible Dog Challenge on the USS Midway Museum on November 7, 2017 celebrating incredible canine athletes and amazing canine heroes. See Official Rules for details.


Since 2003, America’s VetDogs has trained and placed guide and service dogs to provide independence, enhanced mobility, and companionship to veterans with disabilities from all eras. In 2015, VetDogs opened its programs to first responders, including fire, police and emergency medical personnel.

The Incredible Dog Challenge

This year marks the 20th year of the Purina Pro Plan Incredible Dog Challenge where incredible canine athletes have competed in awe-inspiring events like dock diving, flying disc and agility. This year’s events are taking place in St. Pete, FL, Huntington Beach, CA and St. Louis, MO.

Fuel your incredible pet

Purina® Pro Plan® offers advanced nutrition and delicious rewards to help your cat or dog be his or her most incredible self. Get our expert nutrition recommendation with myPLAN.