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Beginning at 12:00 a.m. ET on 3/15/16 and ending at 11:59:59 p.m. ET on 4/30/16 (“Promotion Period”), for each photo or video posted on Instagram or Twitter using the hashtag #MySmartDog and @ProPlan, Purina Pro Plan will donate one (1) pound of Purina Pro Plan Bright Mind dog food up to 25,000 pounds to dog rescue group(s) in the Rally to Rescue® network. Rescue groups receiving the donation will be chosen at the sole discretion of Rally to Rescue.  For more information on Rally to Rescue, visit