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Purina Pro Plan is giving away a Yamaha Viking EPS Side-by-Side, or one of 100 additional prize packs, including a free 1-year Ducks Unlimited Membership. To enter, visit





Eligibility: The Purina® Pro Plan® Tails & Trails Sweepstakes (the “Sweepstakes”) is open to legal residents of the 50 United States and D.C., who are 18 years of age or older (19 or older in AL & NE) at the time of entry. Employees of Nestlé Purina PetCare Company, Ducks Unlimited Inc., Promotion Fulfillment Center, Retailers Participating in the Sweepstakes and their respective subsidiary companies, affiliates, service providers, advertising and promotional agencies, and the immediate family (spouse, parent, child, sibling and their respective spouses or "step" of each) and household members of such employees are not eligible to enter or win. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein. Void where prohibited by law. 

Promotion Period: The Sweepstakes begins at 12:00 AM ET on July 25, 2016 and ends at 11:59 PM ET on October 23, 2016 (“Promotion Period”).


To Enter Online: Visit (“Website”) during the Promotion Period.  Complete all required fields on the entry form and follow the on-screen instructions to submit your completed entry form to receive one (1) entry into the Sweepstakes. 

To Enter Via Mobile Device With Internet Access:  During the Promotion Period, text PROPLAN to the short code 811811 and tap the link in the reply text message to access the mobile Sweepstakes microsite.  Complete all required fields on the entry form and follow the on-screen instructions to submit your completed entry form to receive one (1) entry into the Sweepstakes.  Message and data rates may apply.  Check with your wireless service provider for details on these and other applicable charges.  You must have a wireless mobile device that is capable of two-way SMS messaging through a supported mobile service provider. Not all carriers are supported. To opt out/stop receiving text messages, text the word “STOP” to 811811. You may receive a text confirming your opt-out. Opting out of receiving text messages will not exclude you from eligibility for the Sweepstakes. For help, text the word HELP to 811811. By entering, you agree that you are solely responsible for all messages and data charges that you incur, which are billed by and payable to your mobile service provider. Please contact your mobile service provider for pricing plans, participation status and details.

Limit of one entry per person/email address.  By entering, you agree to these Official Rules, which are final and binding in all respects.

Prizes: One (1) Grand Prize:  A 2016 Yamaha Viking EPS Utility Terrain Vehicle.  Approximate Retail Value (“ARV”): $15,000.  Or, winner may opt for a cash prize of $15,000, awarded in the form of a check, in lieu of the Utility Terrain Vehicle.  Grand Prize winner must supply Administrator with his/her social security number for tax purposes and winner will receive an IRS Form 1099 from the Administrator for the ARV of the prize stated for the calendar year the prize is awarded.

One hundred (100) First Prizes:  one (1) Purina® Pro Plan® and Ducks Unlimited® branded cap, one (1) Ducks Unlimited® one-year membership, one (1) dog collar and six (6) coupons, each good for one (1) 18 lb. or smaller bag (up to $39.99) of Purina® Pro Plan® brand dog food, any formula.  ARV of each prize: $299.94. 

Total ARV of all prizes: $44,994.  Limit of one prize per person / household.

Random Drawing: On or about November 1, 2016, a random drawing will be conducted by Administrator from all eligible entries received to select the winners.  Odds of winning a prize depend on the number of eligible entries received.

Winner Notification: Potential Winners will be notified by telephone or email, and required to verify eligibility and mailing address for fulfillment of the prize within 48 hours of notification, or the prize will be forfeited.  The Potential Grand Prize winner will be required to sign and return an affidavit of eligibility and liability/publicity release within 7 days of date of notification, or prize will be forfeited and may be awarded to an alternate winner.  Potential winners are subject to verification, including without limitation, verification of eligibility and compliance with these Official Rules.  If a potential winner is found to be ineligible, or cannot or does not comply with these Official Rules, or a prize is returned as undeliverable, the prize will be forfeited and an alternate winner may be selected in a random drawing from among the remaining eligible entries received.

Releases and General Conditions: Acceptance of any prize constitutes permission to use winner's name and likeness for publicity purposes without further compensation in any and all media now known or hereinafter without territorial restriction (except where prohibited by law).  By entering, entrants agree, and by accepting a prize, winners agree, to release and hold Nestlé Purina PetCare Company, Promotion Fulfillment Center and their respective subsidiaries, affiliates, directors, employees, agents, successors and/or assigns and advertising and promotional agencies involved with the development and administration of this Sweepstakes (“Sweepstakes Parties”) harmless from any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of participation in this Sweepstakes or the acceptance, possession, use or misuse of prize in connection therewith.  Entrants further agree that all causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action, and any and all claims, judgments, and award shall be limited to actual out-of-pocket damages, excluding attorneys’ fees and court costs.

Sponsor reserves the right, in its sole discretion to cancel or suspend this Sweepstakes and award the prizes from among all eligible entries received prior to action taken by Sponsor, should fraud, virus, bugs or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the Sweepstakes.  Sponsor may prohibit you from participation in the Sweepstakes if Sponsor determines that you have acted in a manner that affects the administration, security, fairness or proper play or conduct of the Sweepstakes in any way, with intent to annoy, threaten or harass any other entrants or the Sponsor. In the event of a dispute regarding the identity of an entrant, the game play will be deemed to be submitted by the primary person associated with email account and that the person must meet all eligibility criteria set forth in the Eligibility section of these Official Rules.  Sponsor reserves the right at its sole discretion, to disqualify any individual, who tampers with the entry process.  Automated entries are prohibited, and any use of automated devices will cause disqualification.

By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of State of Missouri, without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in St. Louis, Missouri.  Please see the Sponsor’s privacy policy located at for details regarding the use of personal information collected in connection with this Sweepstakes.

LIMITATIONS OF LIABILITY: No liability or responsibility is assumed by Sponsor or Sweepstakes Parties resulting from any user's participation in or attempt to participate in the Sweepstakes or ability or inability to submit any information in connection with participating in the Sweepstakes.  No responsibility or liability is assumed by the Sponsor or Sweepstakes Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Sweepstakes: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other on-line communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any email transmissions to be sent or received; lost, late, delayed or intercepted email transmissions; traffic congestion on the Internet; unauthorized human or non-human intervention of the operation of the Sweepstakes, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Sweepstakes, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Sweepstakes. Sponsor and Sweepstakes Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of the Web Site is at user's own risk. Sponsor and the Sweepstakes Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Sweepstakes, use of the Web Site or the download of any information from the Web Site. By participating in the Sweepstakes, the Entrant releases Sponsor and Sweepstakes Parties from any and all claims, damages or liabilities arising from or relating to such Entrant's participation in the Sweepstakes. By accepting a prize in the Sweepstakes, winners agree that the Sponsor and Sweepstakes Parties shall not be liable for any loss or injury resulting from participation in the Sweepstakes, acceptance or use of any prize.  Sponsor and Sweepstakes Parties are not liable in the event that any portion of the Sweepstakes is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a "Force Majeure Event").

Sponsor:  Nestlé Purina PetCare Company, Checkerboard Square, St. Louis, MO 63164. 

Administrator: Promotion Fulfillment Center, 311 21st St., Camanche, IA 52730.