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Fuel the incredible champion in your dog

Purina® Pro Plan® is proud to not only give incredible dogs the platform they deserve to show off their amazing feats, but also to fuel incredible dogs like yours. Whether your dog is training for competition or just enjoying an active lifestyle, Purina® Pro Plan® can provide him with the nutrition he needs to be incredible.
2016 Incredible Dog Challenge
see results and winning runs from previous events:
Explore by Event
Watch the Incredible Dog Challenge at Home
Purina® Pro Plan® Incredible Dog Science

Scientists and Misty May-Treanor, 3-time Olympic Champion, help explain the incredible feats of canine athletes and the role nutrition can play.

See More Incredible Dogs in Action.
Bring out the incredible champion in your dog
  • Agility
    Agility
    Speed, precision and dog/owner teamwork are key to running the challenge course, made up of a variety of jumps, A-frames, tunnels and other obstacles.
  • 30-Weave Up & Back
    30 Weave Up & Back
    Speed, dexterity and focus allow dogs to run through the tight set of poles as fast as they can.
  • Diving Dog & Fetch It
    Diving Dog & Fetch It
    Patience and athletic ability help diving dogs push the limits of gravity and achieve long, incredible jumps into a pool.
  • Freestyle Flying Disc
    Freestyle Flying Disc
    Creativity, top-notch skills and amazing teamwork make up this entertaining event.
  • Jack Russell Hurdle Racing
    Jack Russell Hurdle Racing
    Speed and focus are the traits needed in the high-energy Jack Russell hurdle races.
  • Surf Dog
    Surf Dog
    Surf dogs use balance and ultimate skills to keep themselves on top of the waves.
Compete with your incredible dog

Find out more about how to qualify and compete in the Incredible Dog Challenge.

Fuel Your Incredible Pet

Purina® Pro Plan® offers specialized nutrition and delicious rewards to help your dog or cat stay fueled, focused and on top of his game. Get an expert nutrition recommendation with myPLAN.