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  • AGILITY & COORDINATION

    See Misty May-Treanor and Incredible Dog Challenge competitor, Schemer, sprint, jump and cut through our agility course.
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  • SPEED

    Watch Misty May-Treanor put her Olympic training to the test as she races against her canine competitors, Kimberlite Buster Brown and Teaser.
    Watch Video
  • POWER

    See Misty May-Treanor, 3-time Olympian, and her canine competitors, Hukah, Inde and Teaser, launch into a challenge to showcase their jumping abilities.
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Purina® Pro Plan® Incredible Dog Science

The Purina® Pro Plan® Incredible Dog Challenge showcases the natural athleticism of incredible dogs worldwide as they compete in exciting events like dock diving, flying disc, agility and more! Our 3-part Incredible Dog Science series goes behind-the-scenes to explain the science and nutrition behind these incredible athletic feats with the help of 3-time Olympic Champion, Misty May-Treanor, Purina® scientist, Dr. Brian Zanghi and University of Arizona professor, Dr. David Raichlen.
Incredible Dog Science Facts
  • Science Fact 1
    Did you know?

    Unlike humans, your dog’s main energy source comes from fat, not carbs.

    The data came from Arleigh Reynolds in 1995, as data published in abstract form. Reynolds and Coworkers, FASEB Journal, 1995.
  • Science Fact 2
    Did you know?

    A diet high in fat and protein can increase an active dog’s metabolism and his endurance.

    Reynolds et al., Iams Nutrition symposium,1996), (Nutrient Requirements of Dogs and Cats in Nutrition Research Council 2008, Ch. 11, pp 285
  • Science Fact 3
    Did you know?

    A dog’s muscles store 50x more energy as fat compared to carbohydrates from glycogen.

    Internal calculation based on estimates of body fat and muscle glycogen content from Kobryn and Brzezinska, 1978.
  • Science Fact 4
    Did you know?

    During sprint racing, dogs will burn 3 times more energy during the initial bursts of acceleration compared to rate of burning energy during the rest of the run.

    R. Staaden, 1984.
  • Science Fact 5
    Did you know?

    Dog’s burn fat almost twice the rate that humans do, thus for better endurance.

    Nutrient Requirements of Dogs and Cats in Nutrition Research Council 2008, Ch. 11, pp 287.
  • Science Fact 6
    Did you know?

    Chosen by more top sporting dogs than any other brand.

    The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.
Watch the Incredible Dog Challenge at Home
Is your canine athlete ready to compete?

Find out more about how to qualify and compete in the Incredible Dog Challenge.

  • Choosing a high-quality,
    high-protein food
    Help promote strength and
    endurance in your active dog.
    Read More
  • Optimal nutrition
    for active dogs
    Keep your dog fueled for his best exercise and performance.
    Read More
  • Why exercise is
    good for you dog
    Exercise can help boost your
    dog’s health and well-being.
    Read More
Fuel Your Incredible Pet

Purina® Pro Plan® offers specialized nutrition and delicious rewards to help your dog or cat stay fueled, focused and on top of his game. Get an expert nutrition recommendation with myPLAN.