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Focus Adult

Sensitive Skin & Stomach Salmon & Rice Formula

  • Puppy products Puppy
  • Adult dog products Adult 1+
  • Senior dog products Senior 7+
  • Antioxidants help support immune system health
  • Omega-6 fatty acids and zinc to nourish skin and promote a healthy coat
  • Omega-3 fatty acids support healthy joints and mobility
  • No corn, wheat or soy. No artificial colors or flavors. No poultry by-product meal
High-Quality ingredients teaming up for impressive results
  • Nutrition for Unique Needs
    Nutrition for Unique Needs
    Our FOCUS platform features foods tailored to your dog’s needs by life stage, breed size or goal, like weight management.
    Salmon is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our formulas contain linoleic acid, an omega 6 fatty acid, to help promote healthy skin and coat.

See what other people are saying about pro plan

Rating Snapshot

  • 5
  • 4
  • 3
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  • 1

Average Customer Ratings

  • 0 / 5
  • Quality
  • Taste My Pet Enjoys
  • Value For The Money
  • Great food.

    We have had Shelties for almost 20 years and have fed them ALL Pro Plan Sensitive Skin and Stomach Salmon and Rice since we found out about it then. They have all thrived and their coats are amazing. Even when they were puppies after 5 months. They have all lived long lives (mid to late teens), with only old age issues.
    5 / 5
    7 days ago

    I had tried countless BEG (boutique/exotic/grain-free) foods because I was under the impression that they were what was best for my Great Dane... After hundreds spent at the vet, and so many different proteins were tried, the vets decided my 13 month old baby would have to be on prescription dog food and pills for the rest of his life... I then saw about Dilated Cardiomyopathy, and did some research... I was shocked to find I was completely misinformed, and roped into the BEG food claims!! Their ingredients weren’t even proven to be okay for dogs!! I messaged Purina about it and they sent me a coupon for a bag on Pro Plan (which was impressive, I mean what dog food company is willing to let people try for free??) I thought at that point it wouldn’t hurt to try... I bought the Sensitive Skin & Stomach Salmon & Rice and I was immediately amazed!! I had tried other salmon and he hated it, but he LOVES this food!! Within days I saw his energy double, the itching nearly gone, he felt better then he had his entire life!! 4 weeks into feeding it and no more ear infections, atopic dermatitis, yeast, most improtently NO MORE MEDICATIONS NEEDED!! I will forever feed Pro Plan, it has truly been a miracle worker for my baby and I recommend it to everyone!! Thank you so much Purina for all the research and care you put into making your foods, it has literally been a life saver for my baby boy (and my bank account)!!
    5 / 5
    13 days ago
    • Received Free Sample
  • Great allergy diet

    I buy this for my bloodhound that had a chicken allergy. Both of my hounds are working search and rescue dogs and I always get complements on their skin and coat. My only complaint about purina is that it does not have many chicken free options for her beside this. Other diets that state they are beef for salmon have chicken in them.
    5 / 5
    15 days ago
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Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.


Salmon, barley, ground rice, canola meal, oatmeal, fish meal (source of glucosamine), animal fat preserved with mixed-tocopherols, brewers dried yeast, salmon meal (source of glucosamine), natural flavor, sunflower oil, chicory root inulin, salt, fish oil, Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), Vitamin B-12 supplement, thiamine mononitrate (Vitamin B-1), Vitamin D-3 supplement, riboflavin supplement (Vitamin B-2), menadione sodium bisulfite complex (Vitamin K), biotin (Vitamin B-7), potassium chloride, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite, L-ascorbyl-2-polyphosphate (Vitamin C), and choline chloride

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Adult Sensitive Skin & Stomach Salmon & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs.

  • Guaranteed Analysis

    Crude Protein (Min) 26.0%
    Crude Fat (Min) 16.0%
    Crude Fiber (Max) 4.0%
    Moisture (Max) 12.0%
    Linoleic Acid (Min) 1.5%
    Calcium (Ca) (Min) 1.0%
    Phosphorus (P) (Min) 0.8%
    Zinc (Min) 180 mg/kg
  • Selenium (Min) 0.30 mg/kg
    Vitamin A (Min) 15,000 IU/kg
    Vitamin E (Min) 460 IU/kg
    Ascorbic Acid* (Min) 70 mg/kg
    Glucosamine* (Min) 350 ppm
    Omega 3 Fatty Acids* (Min) 0.8%
    Omega 6 Fatty Acids* (Min) 1.6%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Metabolize Energy (ME) 3725 kcal/kg 429 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal condition.
3 -12 Pounds I 1.4 - 5.4 KG
  • Feeding Amount
    1/3 - 1
  • Feeding Amount
    38 - 115
View Feeding Instructions

Using a standard 8 oz/250 ml measuring cup which contains approximately 115 g of Pro Plan.

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight.  The exact amount of food your dog requires will need to be adjusted according to age, activity and environment.  But a good place to start is with these guidelines for an average, active, adult dog fed once daily.

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively.  This gradual transition will help avoid dietary upsets.

Provide adequate fresh water in a clean container daily.

For your pet's health, see your veterinarian regularly.

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