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Focus Puppy

Chicken & Rice Formula

  • Puppy products Puppy
  • Adult dog products Adult 1+
  • Senior dog products Senior 7+
  • High-quality protein, including chicken as the first ingredient
  • DHA from omega-rich fish oil helps nourish brain and vision development
  • Rich in antioxidants to help support a puppy’s developing immune system
  • Calcium, phosphorus and other minerals help build strong teeth and bones
  • Vitamin A and linoleic acid, an omega-6 fatty acid, promote healthy skin and coat
High-Quality ingredients teaming up for impressive results
  • Nutrition for Unique Needs
    Nutrition for Unique Needs
    Our FOCUS platform features foods tailored to your dog’s needs by life stage, breed size or goal, like weight management.
    Protein is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our formulas contain omega 6 fatty acids to help promote healthy skin and coat.

See what other people are saying about pro plan

Rating Snapshot

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  • 4
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Average Customer Ratings

  • 4.8 / 5
  • Quality
  • Taste My Pet Enjoys
  • Value For The Money
  • Loves it

    Great growth, nice healthy teeth, seems to have strong bones
    5 / 5
    18 days ago

    Dolly is a lab; really enjoys the food and is progressing nicely
    5 / 5
    one month ago
  • Great Food!

    My pup has been on this food since the day I got him at 9 weeks old. He absolutely loves it and waits patiently while I fill his bowl c: very good quality food and would 100% recommend it for any puppy!
    5 / 5
    one month ago
    • Works with Pets Professionally
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Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.


Chicken, brewers rice, poultry by-product meal (source of glucosamine), corn gluten meal, whole grain wheat, animal fat preserved with mixed-tocopherols (form of Vitamin E), whole grain corn, corn germ meal, brewers dried yeast, fish meal (source of glucosamine), animal digest, dried egg product, fish oil, salt, potassium chloride, calcium carbonate, calcium phosphate, choline chloride, zinc sulfate, Vitamin E supplement, niacin, manganese sulfate, L-Lysine monohydrochloride, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, garlic oil, Vitamin B-12 supplement, pyridoxine hydrochloride, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), and sodium selenite

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Puppy Chicken & Rice Formula provides complete and balanced nutrition for all life stages of dogs.

  • Guaranteed Analysis

    Crude Protein (Min) 28%
    Crude Fat (Min) 18%
    Crude Fiber (Max) 3%
    Moisture (Max) 12%
    Linoleic Acid (Min) 1.6%
    Calcium (Ca) (Min) 1.1%
  • Phosphorus (P) (Min) 0.8%
    Vitamin A (Min) 15000IU/kg
    Vitamin E (Min) 100IU/kg
    Docosahexaenoic Acid (DHA)* (Min) 0.05%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Metabolizable Energy (ME) 4191 kcal/kg 468 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal condition.
3 - 12 Pounds I 1.4 - 5.4 KG
  • 1 1/2 - 3 Months
    1/2 - 2/3
  • 4 -5 Months
    2/3 - 1
  • 6 - 8 Months
    1/2 - 1
  • 9 - 11 Months
    Feed as Adult
  • 1 -2 Years
    Feed as Adult
  • 1 1/2 - 3 Months
    56 - 75
  • 4 - 5 Months
    75 - 112
  • 6 - 8 Months
    56 - 112
  • 9 - 11 Months
    Feed as Adult
  • 1 - 2 Years
    Feed as Adult
View Feeding Instructions

Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan.

Puppies start to nibble solid foods at 3 - 4 weeks of age.  Keep moistened Pro Plan available at all times.  Allow your puppy to eat at will until fully weaned (6 - 8 weeks).  After weaning, Pro Plan can be fed moistened or dry.  For best results, develop a regular feeding schedule such as three small meals a day for younger puppies.  You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages.  The routine should not vary.  As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl.  Don't misinterpret this as an indication of dislike for the food.  Instead, begin offering less so your puppy doesn't overeat and stays in ideal body condition.

Nestlé Purina Research indicates that avoiding overfeeding of puppies may help their development.  Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds.  The indicated amounts are only a guideline.  If your puppy becomes overweight, a reduction of your puppy’s daily food intake may be appropriate.  You may wish to consult your veterinarian about a weight control program.

Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation.  Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female's ideal body condition.  Food intake may double or even quadruple during lactation.

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively.  This gradual transition will help avoid dietary upsets.

Provide adequate fresh water in a clean container daily.

For your pet's health, see your veterinarian regularly.

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