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Natural Plus Essential Vitamins and Minerals - All Life Stages

Chicken & Brown Rice Formula

  • Puppy products Puppy
  • Adult dog products Adult 1+
  • Senior dog products Senior 7+
  • 30% protein, to help maintain lean muscle in active dogs, including chicken as the first ingredient
  • Brown rice and oat meal are high-quality, easily digestible sources of energy
  • Made without corn, wheat or soy, or added artificial colors, flavors or preservatives
  • Omega-6 fatty acids and zinc help nourish skin and promote a healthy coat
  • Rich in antioxidants to help promote a healthy immune system
High-Quality ingredients teaming up for impressive results
  • No Corn, Wheat or Soy
    No Corn, Wheat or Soy
    Our NATURAL platform is designed to be easily digestible and gentle on the digestive system – with natural and grain free options.
    Protein is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our formulas contain omega 6 fatty acids to help promote healthy skin and coat.

See what other people are saying about pro plan

Rating Snapshot

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Average Customer Ratings

  • 4.8 / 5
  • Quality
  • Taste My Pet Enjoys
  • Value For The Money
  • Great for coat

    My beagle mix loves this food. Every vet that has seen him always comments on how healthy and shiney his coat is. they also comment on how fit and strong he is. He seems to react (no loose stool) less to this food than others I've tried.
    5 / 5
    , Dog Owner
  • Wonderful Quality!

    A few weeks ago my picky but sweet border collies decided they didn't like the food I was currently feeding them. I found this website and was interested in their food products. My very picky puppies love this food. This food also helps keep my dogs long coats shiny and clean while providing the best nutrition they've had yet, says my vet. Worth the price.
    5 / 5
    Whorescuedwho1218, Dog Owner
  • The Furball Loves It!!

    I have a 2 year old Akita and she has always been pretty picky. I fed her Evo and Canidae, but she just didn't seem to like them consistently. My vet suggested the Chicken and Brown Rice formula Pro Plan and she loves it! Her coat is incredibly soft, her weight is perfect and it's obvious that her digestive system likes this food as well. Not having to worry about the food I'm feeding my dog is a great feeling and I would highly recommend it.
    5 / 5
    AkitaMD, Dog Owner
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Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.


Chicken, Barley, Dried egg product, Chicken meal (natural source of glucosamine), Brewers dried yeast, Brewers rice, Animal fat preserved with mixed-tocopherols (form of Vitamin E), Brown rice, Oat meal, Pea protein, Dried beet pulp, Natural flavor, Fish oil, Calcium carbonate, Salt, L-Lysine monohydrochloride, Mono and dicalcium phosphate, Potassium chloride, Dried carrots, Dried sweet potatoes, Dried tomatoes, Vitamin E supplement, Zinc proteinate, DL-Methionine, L-ascorbyl-2-polyphosphate (source of Vitamin C), Manganese proteinate, Ferrous sulfate, Copper proteinate, Niacin, Vitamin A supplement, Calcium pantothenate, Pyridoxine hydrochloride, Vitamin B-12 supplement, Thiamine mononitrate, Riboflavin supplement, Vitamin D-3 supplement, Calcium iodate, Menadione sodium bisulfite complex (source of Vitamin K activity), Folic acid, and Sodium selenite

Manufactured by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Natural Chicken & Brown Rice Formula provides complete and balanced nutrition for all life stages of dogs.

  • Guaranteed Analysis

    Crude Protein (Min) 30%
    Crude Fat (Min) 17%
    Crude Fiber (Max) 4%
    Moisture (Max) 12%
    Linoleic Acid (Min) 1.5%
    Calcium (Ca) (Min) 1%
    Phosphorus (P) (Min) 0.9%
    Zinc (Min) 180mg/kg
    Vitamin A (Min) 15000IU/kg
  • Vitamin E (Min) 460IU/kg
    Ascorbic Acid* (Min) 70mg/kg
    Docosahexaenoic Acid* (Min) 0.15%
    Eicosapentaenoic Acid* (Min) 0.15%
    Glucosamine* (Min) 550ppm
    Omega 3 Fatty Acids* (Min) 0.6%
    Omega 6 Fatty Acids* (Min) 2%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Metabolized Energy (ME) 4154 kcal/kg 464 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal condition.
3 -12 Pounds I 1.4 - 5.4 KG
  • Feeding Amount*
    1/2 - 1
  • Feeding Amount*
    56 - 112
View Feeding Instructions

*Using a standard 8 oz/250 ml measuring cup, which contains approximately 112 g of Pro Plan 
Natural All Life Stages Chicken & Brown Rice Formula Dog Food Plus Essential Nutrients.

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight.  The exact amount of food your dog requires will need to be adjusted according to age, activity and environment.  But a good place to start is with these guidelines for an average, active, adult dog fed once daily.

Start puppies on dry or moistened Pro Plan as early as they begin to nibble at solid foods, generally 3 - 4 weeks of age.
Feed pups (to six months of age) all of the moistened Pro Plan they will consume at intervals throughout the day.  If fed dry, Pro Plan may be kept before pups at all times.
Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation.  Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female's ideal body condition.  Food intake may double or even quadruple during lactation.
Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively.  This gradual transition will help avoid dietary upsets.
Provide adequate fresh water in a clean container daily.
For your pet's health, see your veterinarian regularly.

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