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Nutrition That Performs®

Our Advanced Nutrition.

We believe a dog’s best life is made possible through the power of nutrition. We strive to help dogs like yours be energetic and resilient, while maintaining an ideal body condition, healthy skin and a stunning coat at every stage of life.
97 of the top 100* AKC All Breed Champions are fed Purina® Pro Plan®
85 out of the top 100**were fueled by Purina® Pro Plan®
70+ Formulas deliver advanced nutrition and outstanding taste
11 of the last 12 Westminster Best in Show Champions were fueled by Purina® Pro Plan®


No added artificial colors or flavors
100% proudly produced at our U.S. Facilities
Independent Pet Rescue Organizations Receive Support from Rally to Rescue®

Rethinking What Nutrition Can Do

We’re constantly pushing the boundaries of pet nutrition, imagining what else nutrition can do for dogs like yours. This pioneering approach has inspired a full spectrum of performance and specialized nutrition formulas, including BRIGHT MIND® that supports healthy aging and SIMPLY FIT™ that approaches weight loss in a whole new way.
  • * Based on show records maintained by the AKC for events starting January 1, 2017 through December 31, 2017
  • ** Based on the 2016 national, world ad invitational champions and Purina award winners
  • *** The handler or owner of these champions may have received Purina Pro Plan dog food as Purina ambassadors

Get our expert food recommendation for the formula that’s right for your dog.

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    Pet Food Purchase

    Your pets have unique traits.
    Is their food addressing them?
    Create a plan today and find out.