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Every pet is different
Find the right food for your unique pet with myPLAN
Here's what you'll get when you create a plan:
- A personalized food recommendation for your pet
- Advice on how to transition your pet to Purina® Pro Plan®
- Tips and articles chosen with your pet in mind
- <span class="planHero-bd-list-emphasis-highlight">A $5 off coupon</span> for a bag of Purina® Pro Plan®*
*Offer valid through 12/31/17, or while supplies last.
Good only in the USA, APOs, FPOs.Limit one dog and one cat coupon per household. See full terms.
Good only in the USA, APOs, FPOs.Limit one dog and one cat coupon per household. See full terms.
Get Your Personalized Recommendation
From Our Team of Experts
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Your Answers Get Us StartedYou tell us all about the qualities that make your pet unique
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Our Algorithm Goes to WorkWe use your answers to understand what your pet needs and how best to provide it
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We Create a Plan For Your PetUsing everything we've learned, we find the best Purina® Pro Plan® for your pet and help you get started
What Your Plan Looks Like
The Right Food Is Just The Beginning
Your Expert Recommendation
Get our personalized recommendation to find a Purina Pro Plan® formula that’s right for your pet
Why Your Plan is Right For You
See the benefits your recommended product has for your pet and why it's the right choice
A Coupon For $5 Off a Bag*
When you complete your plan, we’ll get you started with a coupon for $5 off coupon for a bag of Purina® Pro Plan®
Tips and Suggestions For Switching
Get advice on how to transition to a new food and how much to feed your pet
<span class="u-textLowercase">my</span>PLAN Reviews
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"Finally, somebody's paying attention to what my dog actually needs, and giving me a way to tell them about it. I actually feel like I'm making the right choice, instead of just guessing. And my dog loves this stuff!"
Janey2354 Dog Owner -
"...Before she was stoic and didn't want to do much of anything. Now, she is her bright bouncy self."
GREYSALES 5 Star Online Review -
"...WOW he is a different dog! He socializes and moves much more than before. I am so happy to have my dog back!"
BUDDJ 5 Star Online Review