Unlike the traditional weight loss method of Continuous Calorie Restriction (CCR), the SIMPLY FIT<sup>™</sup> system works by varying calorie intake over time, NOT portion size. This proprietary approach to weight loss is based on Intermittent Calorie Restriction (ICR).
Using the principles of ICR, SIMPLY FIT<sup>™</sup> alternates between two, great-tasting foods – one with a base calorie amount (Metabolic Maintenance) and one with 25% fewer calories per serving (Fat Burn). These formulas work together to vary calorie intake without changing the portion size.
The SIMPLY FIT<sup>™</sup> system is designed for efficiency - not speed. Over time, your pet can lose weight at a gradual, healthy pace while eating more food than the traditional weight loss method. Plus, there's no need to deprive your pet, because he'll get the same amount of great-testing food each week.
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