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The journey toward greatness is fueled by

Nutrition That Performs®

Purina® Pro Plan® provides guaranteed nutrition for those who want specialized and great tasting food for their dog. Through continuous research, over 400 scientists, including nutritionists, veterinarians, and behaviorists, deliver advanced canine nutrition year after year.
Find the best Purina® Pro Plan® product for your dog
  • Need or Preference
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    dog food purchase
    Your dog has unique traits. Is your dog food addressing them? Create a plan today and find out.
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  • THE BRIGHT MIND™ EFFECT
    Introducing new formulas to fuel the minds of adult dogs.
    EXPLORE BRIGHT MIND
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5 Nutritional Platforms
Deliver Nutrition for Your Dog's Distinct Needs or Preferences
  • Outstanding Nutrition and Taste for Everyday Excellence
  • Specialized Nutrition for Unique Needs