The journey toward greatness is fueled by

Nutrition That Performs

Purina® Pro Plan® provides guaranteed nutrition for those who want specialized and great tasting food for their dog. Through continuous research, over 400 scientists, including nutritionists, veterinarians, and behaviorists, deliver advanced canine nutrition year after year.
Find the best Purina® Pro Plan® product for your dog
Need or Preference
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  • Introducing myPLAN
    A new tool developed by our experts to match your dog with the right plan.
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  • THE BRIGHT MIND™ EFFECT
    Introducing new formulas to fuel the minds of dogs 7+.
    EXPLORE BRIGHT MIND
  • New Look: Sensitive Skin & Stomach Formulas – Now part of our Focus Platform
    Get the same great nutrition to help address your dog's needs.
    Read Reviews
  • Follow Us On Instagram
    Share and view #ProPlanDog photos. Image by: @seyunik
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5 Nutritional Platforms
Deliver Nutrition for Your Dog's Distinct Needs or Preferences
  • Outstanding Nutrition and Taste for Everyday Excellence
  • Specialized Nutrition for Unique Needs
  • Fine-Tuned Nutrition to Promote Strength and Endurance
  • Carefully Formulated Without Corn, Wheat or Soy
  • Nourishing Dogs' Minds Age 7+
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