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Is your dog's food feeding your dog's brain?

Purina® Pro Plan® Bright Mind® is our breakthrough platform that offers brain-supporting nutrition for cognitive health in adult dogs. Purina® Pro Plan® Bright Mind® Adult contains a blend a brain-supporting nutrients for cognitive health in adult dogs. And now Purina® Pro Plan® Bright Mind® Adult 7+ dry formulas also contain this proprietary blend of brain-supporting nutrients along with enhanced botanical oils that have been shown to promote alertness and mental sharpness in dogs 7+, with visible results within 30 days.
  • She has rejoined the family... We look forward to her "golden" years being memorable. That means so much to this dog-loving family.
    *Actual results with real consumers. Sierra and family received Purina Pro Plan Bright Mind Adult 7+ and compensation for their time.
    Read more about Sierra, Age 11
  • It’s made a tremendous difference in her.
    *Actual results with real consumers. Lady and her family received Purina Pro Plan Bright Mind Adult 7+ dry dog food and compensation for their time.
    Read more about Lady, Age 10
Dognition® & Bright Mind®
  • Bright Mind® & Dognition®
    Look for specially-marked bags of Purina® Pro Plan® Bright Mind® and use the exclusive access code found inside.


    Offer valid through 12/31/2016
    or while supplies last.

The Bright Mind Effect

Nutrition for Cognitive Health

Whether your dog is an adult or a senior, Purina® Pro Plan® Bright Mind™ has a formula that can help support the health of his brain. See which formula is right for you – and why our breakthrough nutritional innovation sets Purina® Pro Plan® Bright Mind™ apart.

Bright Mind™ Adult

Help support your dog's cognitive health

When you nourish your dog's mind, you're helping him live up to his full potential. That's why Purina® Pro Plan® Bright Mind™ Adult formulas have been created to support cognitive health in adult dogs.

Get $5 Off Your First Bag
*Offer valid through 12/31/16, or while supplies last. Good only in the USA, APOs, FPOs. Coupon valid on one (1) bag of Purina® Pro Plan® Bright Mind™ dry dog food, any formula. Available to new users only, limit one per household. See full terms.

Our Proprietary Blend

Rich in Arginine

an essential amino acid

DHA & EPA

from fish oil

Rich in Antioxidants

including vitamins E & C

B Vitamins

including folic acid and pyridoxine (B6)

The Results

When fed daily, will help support a dog's cognitive health throughout adulthood.

Bright Mind™ Adult 7+

Nourish your dog's mind

From less interaction with you, to lower engagement in daily activities, there are many signs your dog may be aging.  Purina® Pro Plan®  Bright Mind® Adult 7+ was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs age 7 and older - helping them think more like they did when they were younger. Plus, the added blend of brain-supporting nutrients in our dry formulas helps support a dog’s cognitive health. 

Get $5 Off Your First Bag
*Offer valid through 12/31/16, or while supplies last. Good only in the USA, APOs, FPOs. Coupon valid on one (1) bag of Purina® Pro Plan® Bright Mind™ dry dog food, any formula. Available to new users only, limit one per household. See full terms.

The Insight & Discovery

Around age 7, the glucose metabolism in a dog’s brain begins to change, which can affect memory, learning, awareness or decision-making. Purina discovered enhanced botanical oils can be used as an additional energy source for the brain in dogs age 7+.

The Results

When fed daily, will support a dog’s cognitive health.

*available in dry formulas only

Promoted

  • Memory
  • Attention
  • Trainability

Purina® also discovered

a proprietary blend* that provides brain-supporting nutrition.

Rich in Arginine

an essential amino acid

DHA & EPA

from fish oil

Rich in Antioxidants

including vitamins E & C

B Vitamins

including folic acid and pyridoxine (B6)

The benefit

when fed daily, will support a dog’s cognitive health.

*available in dry formulas only

Real dogs, real stories of Dogs Ages 7+
Is BRIGHT MIND right for your dog?

Tell us a little about your dog and we'll tell you whether or not Bright Mind™ fits his unique nutritional needs.

  • FAQS

    Questions about Purina® Pro Plan®
    BRIGHT MIND™ Adult 7+? We're here to help.

  • Why Pro Plan®?

    Find out what sets Pro Plan® apart.